QR Campaign Overview
The QR Campaign will be a large scale awareness push that will primarily target current and prospective students. The campaign will consist of one dozen yard signs displayed around Xavier’s campus near notable sustainable features. The yard signs will feature a creatively designed QR code that people can scan with their smart phones and be led directly to the Xavier Sustainability website and social media pages. Once there, they will find information, short video clips, pictures, and fun facts about the particular feature. In addition to having signs dedicated to specific campus features, some yard signs will be used to distribute information about pertinent sustainability issues, such as industrial farming and deforestation.
Coming Fall 2013!