College of Arts and Sciences: Communication Arts
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Public Relations Major Requirements

The Public Relations major combines comprehensive theory and specific practical skills, in the context of a humanistic liberal education, to prepare students for public relations careers in the corporate, private nonprofit and public sectors; or for a broad range of other careers that benefit from careful thinking and clear communication.

Requirements

36 credit hours

  • COMM 101 - Oral Communication
  • COMM 123 - Introduction to Communication and Media
  • COMM 206 - Writing for the Media
  • COMM 211 - Media Literacy
  • COMM 270 - Principles of Strategic Communications
  • COMM 329 - Audience Survey and Research
  • COMM 371 - Public Relations Writing
  • COMM 372 - Junior Seminar: PR Cases and Planning
  • COMM 477 - Strategic Communication Ethics and Society
  • COMM 479 - Senior Seminar: Public Relations Management

Elective A

3 hours, selected from:

  • COMM 207 - Interpersonal Communication
  • COMM 209 - Group Dynamics

Elective B

3 hours, selected from:

  • COMM 247 - Understanding New Media
  • COMM 264 - Persuasion
  • COMM 301 - Presentational Speaking
  • COMM 323 - Race, Class, Gender and the Media
  • COMM 324 - Sex and Violence in Media
  • COMM 385 - Media, Democracy and the Public
  • COMM 426 - Media Law and Policy

Additional Information