College of Arts and Sciences - Dean's Office: Communication Arts
Home

Advertising Major Requirements

The Advertising major prepares students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research and management.

Requirements

36 credit hours

  • COMM 101 - Oral Communication
  • COMM 123 - Survey of Mass Media
  • COMM 206 - Writing for the Media
  • COMM 211 - Media Literacy
  • COMM 230 - Principles of Advertising
  • COMM 329 - Audience Survey and Research
  • COMM 332 - Media Strategies in Advertising
  • COMM 334 - Issues in Advertising
  • COMM 430 - Creative Strategies in Advertising
  • COMM 439 - Senior Seminar in Advertising: Campaigns

Elective A

3 hours, selected from:

  • COMM 232 - Desktop Publishing
  • COMM 235 - Desktop Imaging
  • COMM 237 - Elements of Copy and Design
  • COMM 355 - Integrated Brand Promotion
  • COMM 432 - Direct Response Advertising
  • COMM 434 - Special Topics in Advertising
  • COMM 435 - Digital Advertising and the Internet: Strategies and Practices

Elective B

3 hours, selected from:

  • COMM 247 - Understanding New Media
  • COMM 322 - Media Theory and Criticism
  • COMM 323 - Race, Class, Gender and the Media
  • COMM 385 - Media, Democracy and the Public
  • COMM 426 - Media Law and Policy

Additional Information