College of Arts and Sciences: Communication Arts
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Advertising Major Requirements

The Advertising major prepares students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research and management.

Requirements

30 credit hours

  • COMM 101 - Oral Communication
  • COMM 123 - Introduction to Communication and Media
  • COMM 206 - Writing for the Media
  • COMM 237 - Elements of Copy and Design
  • COMM 270 - Principles of Strategic Communications
  • COMM 329 - Audience Survey and Research
  • COMM 332 - Media Strategies in Advertising
  • COMM 430 - Creative Strategies in Advertising
  • COMM 439 - Senior Seminar in Advertising: Campaigns
  • COMM 477 - Strategic Communication Ethics and Society

Elective A

3 hours, selected from:

  • COMM 235 - Desktop Imaging
  • COMM 254 - Introduction to Video Production

Elective B

3 hours, selected from:

  • COMM 211 - Media Literacy
  • COMM 247 - Understanding New Media
  • COMM 264 - Persuasion
  • COMM 323 - Race, Class, Gender and the Media
  • COMM 324 - Sex and Violence in Media
  • COMM 385 - Media, Democracy and the Public
  • COMM 426 - Media Law and Policy

Additional Information