Communication Arts Majors

Communication Arts offers three majors: advertising, communication studies, and public relations. There are also six minors in advertising, communication arts, communication studies, digital media, media studies and public relations.

Advertising Major

Xavier's advertising major prepares students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research, and management.

Communication Studies Major

Communication Studies students have the opportunity to gain the knowledge and practical skills necessary to promote effective communication processes within public and private organizations. The program emphasizes both written and oral communication, and students are encouraged to prepare themselves for a broad range of employment possibilities in areas such as sales, event planning, human resources, corporate communications, promotions, marketing communications, industrial relations, training, and management.

Public Relations Major

The Public Relations major combines comprehensive theory and specific practical skills, in the context of a humanistic liberal education, to prepare students for public relations careers in the corporate, private nonprofit and public sectors; or for a broad range of other careers that benefit from careful thinking and clear communication.


Choose from Advertising, Communication Arts, Communication Studies, Digital Media, Media Studies and Public Relation minors.


Electronic Media Major
The electronic media major is no longer part of the Communication Arts department and is now part of the School of Arts and Innovation, for more information on the major please contact Blis DeVault.