Communication Arts Majors and Minors

Communication Arts offers four majors: advertising, communication studies, electronic media and public relations. There are also six minors in advertising, communication arts, communication studies, electronic media, media studies and public relations.

Advertising Major

Xavier's advertising major prepares students for a career in the field of advertising. This program offers a comprehensive study of advertising, including the principles of advertising, creative concepts, media planning, research, and management.

Communication Studies Major

Communication Studies students have the opportunity to gain the knowledge and practical skills necessary to promote effective communication processes within public and private organizations. The program emphasizes both written and oral communication, and students are encouraged to prepare themselves for a broad range of employment possibilities in areas such as sales, event planning, human resources, corporate communications, promotions, marketing communications, industrial relations, training, and management.

Electronic Media Major

The electronic media major will prepare students for entry-level positions in radio, television, cable, and corporate video. The program emphasizes the necessary skills for work in both the commercial and non-commercial broadcast areas, as well as corporate uses of the electronic media.

Public Relations Major

The electronic media major will prepare students for entry-level positions in radio, television, cable, and corporate video. The program emphasizes the necessary skills for work in both the commercial and non-commercial broadcast areas, as well as corporate uses of the electronic media.

Minors

Choose from Advertising, Communication Arts, Communication Studies, Electronic Media, Media Studies and Public Relation minors.