Advertisers connect marketers to consumers. Advertising is highly visible communication between an organization and its audience, and usually asks the audience to use a product or service. Advertising majors explore all facets of the industry, including principles of advertising, media planning, research, and management. You will leave Xavier with a broad understanding of the advertising industry and be able to find your niche within it.

Sample courses:
    Creative Strategies in Advertising
    Media Strategies in Advertising
    Advertising Campaigns