Advertisers connect marketers to consumers.

Advertising is highly visible communication between an organization and its audience, and usually asks the audience to use a product or service. Advertising majors explore all facets of the industry, including principles of advertising, media planning, research, and management. You will leave Xavier with a broad understanding of the advertising industry and be able to find your niche within it.

Sample Courses in Advertising:

  • Creative Strategies in Advertising
  • Media Strategies in Advertising
  • Advertising Campaigns