Advertising Minor

The advertising minor offers an understanding of the principles of advertising, creative concepts, and research.

18 total credit hours are required, as follows:

  • 12 hours from:
    • COMM 206 - Writing for the Media
    • COMM 270 - Principles of Strategic Comm
    • COMM 329 - Audience Survey and Research
    • COMM 430 - Creative Strategies Advertising
  • 6 hours of electives (2 courses) selected from:
    • COMM 211 - Media Literacy
    • COMM 235 - Desktop Imaging
    • COMM 237 - Elements of Copy and Design
    • COMM 264 - Persuasion
    • COMM 332 - Media Strategies in Advertising
    • COMM 477 - Strat Comm Ethics Society

A 2.000 cumulative average must be attained in these courses.