Advertising Minor

The advertising minor offers an understanding of the principles of advertising, creative concepts, and research.

18 total credit hours are required, as follows:

• 12 hours from:
  • COMM 206 - Writing for the Media
  • COMM 270 - Principles of Strategic Comm
  • COMM 329 - Audience Survey and Research
  • COMM 430 - Creative Strategies Advertising
• 6 hours of electives (2 courses) selected from:
  • COMM 211 - Media Literacy
  • COMM 235 - Desktop Imaging
  • COMM 237 - Elements of Copy and Design
  • COMM 264 - Persuasion
  • COMM 332 - Media Strategies in Advertising
  • COMM 477 - Strat Comm Ethics Society

A 2.000 cumulative average must be attained in these courses.