Researching employers is perhaps the single-most important activity you will undertake in your job search. The information you uncover can help you:
- Discover organizations that are a good match for you,
- Identify the organization’s goals and needs,
- Tailor your resume and cover letter to highlight your skills and experiences that match the employer’s needs,
- Know what questions to ask employers,
- Demonstrate your interest in and enthusiasm for the organization,
- Impress employers at Career Fairs and information sessions
- Answer interview questions with confidence, and
- Make an informed employment decision.
Unfortunately, many individuals overlook the importance of research when undertaking a job search or looking for an internship. In fact, it’s common for employers to complain that potential job candidates haven’t “done their homework,” and instead come into the interview or career fair with little or no knowledge about the organization. These candidates flounder, asking questions that could be easily answered by a cursory look at the company website or literature. Needless to say, they make a poor impression, because employers often assume lack of research means lack of interest.
WHERE SHOULD YOU BEGIN?
Where you should begin depends on your goal. Sometimes you know the organization(s) for which you are researching. These could be organizations that visit your campus for career fairs, information sessions, and interviews.
When you don't have these, however, and are researching different possibilities, begin by developing a list of organizations in which you might be interested as potential employers—companies that have the types of jobs or do the type of work that interests you. An added bonus of doing this: You may discover lesser-known organizations that might be a match for your skills and interests (Having a problem with this step? Stop in during walk-in hours or make an appointment using Hire-a-Muskie.).
Research companies to obtain information in each of the following categories:
- Organizational overview: age, size, financial outlook, growth, and structure
- Trends/issues in the industry
- Mission, philosophy, objectives
- Public or private or foreign-owned
- Location of plants, offices, stores, subsidiaries
- Products and/or services
- Names of key executives
- Sales, assets, earnings
- Growth history and current growth activity
- Current challenges
- Major achievements and activity, issues, news
- Career paths, training, benefits
- Company culture
- Start with the organization’s website.
- Well-constructed and comprehensive sites will have abundant information, and for the sites that are not as comprehensive, it is still important to learn what is there. This is what the organization deems most important for you to know.
- Utilize Glassdoor.com to read reviews from current and former employees.
- Look at university libraries’ research databases.
- These will have information not available elsewhere for free, including financials, industries, market news, trade data, and more. Choose the business databases for information for the public, private, and nonprofit sectors. Some of the most relevant databases are Hoovers.com, Dun & Bradstreet Million Dollar Directory, Thomson One, Business Source Premier, IBISWorld, and Mergent Online.
- Check your public library.
- Public libraries have online research tools available free with a library card. In the business category, you may find ReferenceUSA, with information for more than 20 million U.S. companies, including nonprofit organizations. Speak to a reference librarian for additional options to research organizations.
- Look at social networking sites, including LinkedIn.
- LinkedIn has become a leading source of inside information about organizations.
- On LinkedIn, find companies of interest and once found, click on the “Follow” tab to receive updates posted by the company.
- Join groups related to any career interest appealing to you.
- Contribute to discussions and connect with other members.
- Use the advanced search to find alumni working in companies in which you are interested.
EXPLORING & TARGETING SPECIFIC INDUSTRIES/SECTORS
(NOT SPECIFIC COMPANIES):
GuideStar.org, for brief information on more than 1.8 million U.S. nonprofit organizations.
Idealist.org, for information on 71,000+ nonprofit organizations worldwide.
USA.gov, for a list of federal agencies (click on “Find Government Agencies” on the home page).
USChamber.com, for a list of employer members (click on Chambers and then “Chamber Directory”).
Look for small, independent companies in the local newspaper.
Try the Employer Locator on Careeronestop.
Go to www.acinet.org; in the site search window, search for “Employer Locator.” This is a U.S. government database of nearly 12 million U.S. employers with brief information about each. It’s a good resource for finding employers in a specific industry in a particular geographical location.
- ThomasNet.com, for brief information about manufacturers in 67,000 categories in the United States and Canada.
Remember, this list of resources is a starting point; never underestimate the power of a search engine. Simply “Google” the name of the organization you are interested in and see what information and news is returned!
For more information and links to assist in your research, click here.
Information adapted from Alicia Bervine, Anne Orange, and Jennifer Whetstone-Jackson 2015 article "HOW TO RESEARCH ORGANIZATIONS AND EMPLOYERS". Courtesy of the National Association of Colleges and Employers.