A team of Xavier MBA students has tied for the highest worldwide overall game-to-date score for the week of Monday, April 20th in the GLO-BUS business strategy simulation. During that period, 1603 teams from 90 colleges/universities were participating in the simulation world-wide.
Xavier MBA students Danielle Lesch (45044), Keith Lesch (45044), Amanda Szabo (45209), and Steven Woods (45209) are students in Dr. Hema Krishnan’s Global Strategic Thinking course at Xavier’s off-site MBA program at General Electric. They have been participating in the GLO-BUS simulation as part of a class assignment since the end of February.
GLO-BUS is a fully-automated exercise where teams run a digital camera company in head-to-head competition against companies run by other teams. Company operations parallel those of actual digital camera companies. Just like real-world companies, GLO-BUS companies compete in a global market arena, selling digital cameras in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.
The challenge for each company’s team is to craft and execute a competitive strategy that results in a respected brand image, keeps the company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on equity investment, stock price appreciation, and credit rating.
All companies begin the exercise on the same footing from a global perspective—with equal sales volume, global market share, revenues, profits, costs, product quality and performance, brand recognition, and so on. Managers have wide strategic latitude in staking out a market position and improving performance.Which strategies end up delivering the best performance in any given group of rival companies that are competing head-to-head always hinges on the interplay and competitiveness of strategies that the rival companies are employing