Xavier University alumnus Robert Dahlstrom will speak about green marketing curricula, conducting environmental marketing research, fostering sustainability efforts in the community and the relationship between the firm and the environment. The free discussion, co-sponsored by Xavier’s Department of Marketing and Sustainability Committee, is open to the public and will be held in Kelley Auditorium in Xavier’s Alter Hall on March 12 at 3:30 pm.
Dahlstrom is the founding director of the Von Allmen Center for Green Marketing in the Gatton College of Business at the University of Kentucky. He is also Bloomfield Endowed Professor of Marketing in the Gatton College. He received his BA from Xavier and his Ph.D. from the University of Cincinnati. He has repeatedly worked as a visiting professor and a Fulbright scholar at the Norwegian School of Management in Oslo, and has also taught in Austria and Greece. He has published in journals such as the Journal of Marketing Research and the Journal of Marketing, and his book, Green Marketing Management, will be published later this year.
The Von Allmen Center for Green Marketing strives to expand the knowledge of green marketing, and create and enhance executive and student educational opportunities through the establishment and maintenance of scholarly green marketing research that contributes to marketing practice and theory.