Brian D. Till, a professor of marketing and the marketing department chair at the John Cook School of Business at Saint Louis University, has been named the new dean of the Williams College of Business. Xavier's Provost and Chief Academic Officer Scott A. Chadwick announced Till's selection on Monday, March 12. Till begins his new role at Xavier on July 1.
A native of St. Louis, Till brings to Xavier 25 years of progressive management experience, proven teaching excellence and demonstrated strategic thinking in both academic and corporate settings. He has been with the John Cook School of Business since 1995, as assistant professor and associate professor. Since 2003, he has been chair of the marketing department and in 2007, he was named the Steber Professor of Marketing. He has earned numerous awards for teaching excellence during his tenure at SLU.
“The Williams College of Business has an outstanding reputation,” Till said. “I look forward to working with the faculty, staff and students to build on very successful programs and increasing the college’s visibility in the regional business community.”
Till replaces Ali Malekzadeh, who left Xavier last year to become the Edgerley Family Dean of Business Administration at Kansas State University in Manhattan, Kan.
While at SLU, Till revitalized the department advisory board, revised the structure for undergraduate electives, developed a cross-disciplinary program in sports business, implemented a research symposium series, developed a partnership between his department and Nielsen, strengthened the PhD program, and led a task force exploring the School of Business’ entry into executive education.
“Dr. Till is a respected scholar with significant business experience who shares Xavier’s Jesuit Catholic values,” Chadwick said. “Working with the faculty of the Williams College of Business and our vibrant business community, he will continue to build on our strong traditions while leading efforts to maximize student learning and increase innovative partnerships.”
In 2010-2011, Till was a visiting professor at Loyola University Chicago, where he developed a cross-disciplinary honors program for business students. Prior to his lengthy career at SLU, he was an assistant professor at Drexel University in Philadelphia and taught at University of South Carolina and University of Texas at Austin. He has also worked in brand management with the Purina Co. in St. Louis and has extensive teaching experience in South America.
Till earned his MBA and bachelor's degree with honors in advertising from the University of Texas at Austin. He earned a PhD in business administration with a major in marketing and minor in psychology at the University of South Carolina. He is co-author of The Truth About Creating Brands People Love and has published more than 20 journal articles in top academic journals. His areas of scholarly expertise are in brand equity, creativity in advertising and associative learning.
The Williams College of Business offers 10 undergraduate majors and six minors, as well as six MBA programs at the main campus and three off-site lcoations—Deerfield, Northern Kentucky and West Chester.