When the Xavier Musketeers take on the Charlotte Forty-Niners on February 17 at noon, the stands will have a rosy hue. All fans are asked to wear pink to this game to promote awareness of breast cancer and help fight this vicious disease.
Tri-Health will distribute awareness information and Xavier will support awareness promotions during the game. There will be giveaways, fan interactive promotions, and more.
The Women’s Basketball Coaches’ Association (WBCA) began “Think Pink” in 2007 to raise awareness of breast cancer on their campuses and in their communities. In 2007, more than 120 schools came together to make the inaugural year a success. This year, over 600 colleges across the country will select one game during the week of February 8-17 to “Think Pink.” ESPN has joined the initiative by dedicating their annual "February Frenzy" women's college basketball games on ESPN2 and ESPN360.com to promoting breast cancer awareness. There are approximately 50 televised games overall dedicated to the WBCA's "Think Pink".
Founded in 1981, the WBCA promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls.