Rock for Darfur began as a part of a class project for Jacob Hiler and Mike Vulanich, both marketing majors. It has grown into a large concert taking place to raise awareness of the ongoing genocide in Darfur. All proceeds from the music festival go to the Save Darfur Fund.
The Darfur region in Western Sudan is the site of the first genocide of the 21st century. Since 2003, 400,000 people have been killed and over 2.5 million have been displaced from their homes. Not since the Rwandan genocide of 1994 has the world seen such a calculated campaign of displacement, starvation, rape, and mass slaughter.
“By coming to this event, students will be able to gain knowledge about a terrible atrocity occurring overseas, and show their support for the people whose lives have been impacted by these events,” says Hiler. “They will also get to hear some of their own friends playing original music as well and hear a free concert with A.M. Elevator, featured on MTV's "Real World" and "The Hills.”
The Rock for Darfur Music Festival is occurring one month after television personality, journalist and activist Nick Clooney visited Xavier to speak on the situation in Darfur.