New Cincinnati Reds CEO speaks at business event in Schiff Family Conference Center

Bob Castellini discusses the business of baseball at annual Distinguished Speakers Series on May 3 | May 1, 2006

Robert Castellini, chairman of the Castellini Co. and chief executive officer of the Cincinnati Reds, closed out the inaugural season for the Williams College of Business Distinguished Speaker Series on Wednesday, May 3.

Speaking to a luncheon gathering of more than 400 executives, faculty, students and staff in the Duff Banquet Center in the Cintas Center, Castellini discussed team history and the "generational phenonmenon" of passion that binds Reds' fans of all ages. He also examined the team's growth from the standpoint of a business model, tracing four stages from its enterpreneurial beginnings to its current level of maturity.

"The issue they face (the Reds) is that they must reinvent themselves, tear down parts of the organization, step back into these earlier stages and rebuild," he said. "Fortunately the Reds are a monopoly ... but they must compete with all other entertainment venues for entertainment dollars."

As prime examples of this reinvention, Castellini pointed to changes to the club's management. He also discussed what he characterized as the administrative and entrepreneurial sides of team operations.

To view Castellini's talk in its entirety, visit CET Connects.

Castellini has been involved in baseball for almost 30 years. He became chief executive officer of the Reds in January. Previously, he was a partner in the Texas Rangers (1989), Baltimore Orioles (1993) and—until acquiring the Reds—the St. Louis Cardinals. Castellini has been a member of the Xavier board of trustees since 1993.

The distinguished speaker series is an annual series of presentations by prominent business, academic and political leaders. The series is intended to educate, inspire and enlighten. It highlights leaders and their organizations, and provides University students and faculty with access to best practices and networking.

The distinguished speaker series is produced with corporate sponsorship from National City and Fidelity Investments.

For more information contact Amanda Odom at 513 745-2820 or