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Business Courier -- "Xavier index says American Dream picked up steam in March"

Tuesday, April 3, 2012

The American Dream gained a little strength in March. In a sign of rising consumer confidence, Xavier University’s Xavier University monthly American Dream Composite Index increased 0.8 percent last month to 64.24. That’s the index’s highest reading since September, as it climbed from 63.73 in February. The gains were largely about the economy, although four of the index’s five components rose last month. The American Dream Economic Index led the way, gaining 1.3 percent...

Cincinnati.com -- "American Dream, quantified"

Monday, April 2, 2012

The “American Dream” has come to mean everything from home ownership to financial well-being to just plain happiness. Now it’s the focus of research at Xavier University’s Williams College of Business, where economics professor Amit Sen helped create The American Dream Composite Index (ADCI). The monthly statistical report measures the extent to which people living in the U.S. achieve the dream...

Harvard Law and Policy Review -- "Forward"

Monday, March 26, 2012

I am honored to present this issue for three reasons. First, like many Americans, I have reacted with a mix of concern, disbelief, and resolve as scholars and pundits have debated intensely whether America’s power relative to China and other emerging nations is in decline. The United States, the story goes, cannot keep pace with China because...

Voice of America -- "Whither the American Dream?"

Friday, March 23, 2012

In fact, in a January essay in the Washington Post, Michael F. Ford identified five common assumptions about the American Dream that he says are myths. If anyone should know, he should. Ford is the founding director of a scholarly center that studies nothing but the American Dream, at Xavier University in Cincinnati, Ohio. It has even completed two national surveys of Americans’ attitudes about the “Dream,” with a third in the works...

Minnesota Public Radio -- "What is the "American Dream' today?"

Monday, March 19, 2012

A new report from the Center for the Study of the American Dream shows that even while Americans distrust the government, they have faith in the American Dream. Michael Ford, founding director of Xavier University's Center for the Study of the American Dream, will join The Daily Circuit Monday to discuss the report...

Dayton Daily News -- "Owning a home no longer priority, survey reveals"

Monday, March 12, 2012

Home ownership — for years a much-sought sign of success — isn’t as important to most Americans anymore, according to a Xavier University study.Owning a home once was a sure bet, an investment that would never lose value, said Michael Ford, founding director of Xavier’s Center for the Study of the American Dream. Owning a home once signaled that you “made it.”...

Stores Magazine -- "Measuring the American Dream"

Thursday, March 1, 2012

Several years ago, three Xavier University professors set about creating a numerical value to measure the American Dream. But first Amit Sen, Greg Smith and Chris Manolis needed to determine what, exactly, the American Dream is.They found 35 dimensions that make up most views of the American Dream. They then created a “statistically valid” quantitative monthly survey to measure how people felt about the American Dream, from personal health to wealth, social status or trust in government...

Associated Press -- "Obama promotes modest American dream"

Tuesday, February 21, 2012

The candidates' focus on the American Dream is in itself a sign of the times, said Michael Ford, founding director of the Center for the Study of the American Dream at Xavier University. The phrase was coined during the Great Depression and since then has tended to become a central theme during economic downturns, Ford said...

Third Way -- "Faith in Math"

Tuesday, February 21, 2012

Michael Ford, who directs the Center for the Study of the American Dream at Xavier University, found that middle income Americans overwhelmingly believe “the future is being created elsewhere” and that the middle class has lost faith in every major institution in America except the military. A pessimistic populism focused mainly on fairness, income inequality, and anti-corporatism does not speak to, much less answer, these profound anxieties...

The Burghard Group -- "Interview with The American Dream Composite Index Team --Chris Manolis, Greg Smith, Amit Sen"

Saturday, February 18, 2012

But, recently I have become fascinated with the American Dream Composite Index as perhaps being the best measure of the authenticity of Brand America’s promise. In the consumer package goods world, doing research among ‘heavy users’ was a classic way to better understand the strengths of your brand. Nobody knows your brand better than the consumers who use it the most. If they see an opportunity for improvement, then you better act fast before it is a full-blown three-alarm crisis...

Cincinnati.com -- "How's the American Dream?"

Tuesday, January 31, 2012

How’s the American Dream? Well, it’s at 63.96. That’s the American Dream Composite Index for January as compiled by the Xavier University Center for the Study of the American Dream. That’s up a tick from December. The center describes that number as “a monthly quantitative index that measures how we, as a nation, are doing in terms of our American Dream.”...

The Global Voice -- "The American Dream: A Generational Perspective"

Tuesday, January 31, 2012

Interestingly enough a 2011 survey by Xavier University’s Center for the Study of the American Dream found that the top five most important elements of the American Dream are as follows: “a good life for my family”, “financial security”, “freedom”, “opportunity”, and “the pursuit of happiness”. On the surface these five elements do not seem to challenge the version of the American Dream as Obama depicted it in his State of the Union address...

The Toronto Star -- "Why the American dream could come to an end"

Sunday, January 29, 2012

“In desperate times we are less welcoming,” laments Michael F. Ford, founding director of the Center for the Study of the American Dream, at Ohio’s Xavier University. “That has been true since the founding of the republic.” These are desperate times indeed. A recent survey by the centre found that nearly two of every three Americans believes America is a country in decline...

Channel 5 WLWT -- "XU Researchers: American Dream Doing Just Fine"

Wednesday, January 25, 2012

When President Barack Obama declared the American dream was in danger during his State of the Union Address, it struck a chord with Katherine Ryder. She coordinates the Center for the Study of the American Dream at Xavier University, an ongoing project that's gaining national attention several years after its establishment...

The Burghard Group -- "Is Brand America's Promise Losing Authenticity?"

Monday, January 23, 2012

This weekend, the Wall Street Journal published an article titled “The New American Divide”. As I read it, I thought it was a great follow-up to my post on the American Dream. Recall, in that post I shared an overview of a very interesting market research study conducted by the Center For the Study of the American Dream at Xavier University in Cincinnati, Ohio. That study suggests the authenticity of Brand America’s Promise is under pressure...

O'Brien and Associates, Inc. -- "Where is the American Dream?"

Wednesday, January 18, 2012

A second national annual survey assessing American's views of the state of the country, America's world status, trust in institutions, and the generational legacy of the Dream itself has revealed that percentages are steadily declining. The one factor that has remained unchanged is respondents' belief and confidence in reaching the Dream...

The Burghard Group -- "American Dream Composite Index"

Tuesday, January 17, 2012

I highlighted this work previously in my Odds and Ends post. This is some fascinating research being conducted by the Center for the Study of the American Dream at Xavier University in Cincinnati, Ohio. The Center’s focus is to study the history of the American Dream, identify emerging trends and predict meaningful shifts on how the definition is changing. The second annual State of the American Dream Survey was conducted by Fairbank, Maslin, Maullin, Metz and Associates (FM3)...

The Huffington Post -- "5 Myths About the American Dream"

Wednesday, January 11, 2012

Few ideas are as central to American self-identity as the "American dream." Politicians invoke it, immigrants pursue it, and despite unremittingly negative economic news, citizens embrace it. But what is the American dream? We began regular study of how people define and perceive the dream three years ago, and have discovered many misunderstandings worth a second look...

ADCBlog -- "What Does the 'American Dream' Mean?"

Tuesday, January 10, 2012

As for homeownership, registering just 7 percent in the Xavier study, I would say that in indicating “freedom,” “opportunity,” and “pursuit of happiness” as part of their American dream, many people are probably incorporating homeownership into it. If I had answered the survey, I don’t think I would check-mark the “homeownership” category if “freedom” was also on the list, for the latter would allow me to pursue both homeownership as well as premium barbeque...

Kathy Posner's Blog -- "The American Dream"

Tuesday, January 10, 2012

Michael F. Ford, the founding director of the Xavier University’s Center for the Study of the American Dream, wrote an article published in the Washington Post about the Center’s second annual “State of the American Dream” survey. The study revealed five myths about the American dream...

The Glittering Eye -- "Knocking Opportunity"

Monday, January 9, 2012

Turning to the Washington Post scholar and advocate Michael F. Ford debunks five myths about the American Dream: 1.The American dream is about getting rich. 2.Homeownership is the American dream. 3.The American dream is American. 4.China threatens the American dream. 5.Economic decline and political gridlock are killing the American dream.

Bradyreports.com -- "Defining the American Dream: A look at how it's changed over the years, what it means now and why we should care"

Monday, January 9, 2012

Michael Ford, Founding Director of the Center for the Study of the American Dream, says the rhetoric of politicians does little to influence what people think about the country’s future: “When politicians speak about the American Dream, they are quickly dismissed by the people they represent. We are approaching a tipping point of some kind and we will continue to watch it. However, at hand are questions greater than who will win an election...

Gazettextra.com -- "American Dream—is it dead or has it just changed?"

Saturday, January 7, 2012

One of the key discussions in this US Presidential Election year 2012 is about the so-called, “American Dream.” There are VERY different spins on what the “American Dream” REALLY is! The “Five Myths” feature deals with this issue. The Washington Post promoted the column with the question, “American Dream – is it dead or has it just changed?” What do YOU think? I hope YOU will read the "Five Myths" column by Dr. Michael F. Ford, the founding director of the Xavier University’s...

The Washington Post -- "Five myths about the American dream"

Friday, January 6, 2012

Few ideas are as central to American self-identity as the “American dream.” Politicians invoke it, immigrants pursue it, and despite unremittingly negative economic news, citizens embrace it. But what is the American dream? We began regular study of how people define and perceive the dream three years ago, and have discovered many misunderstandings worth a second look...

PR Newswire -- "Eye-Opening Survey Results Reveal Deep Division Between Presidential Campaign Discourse & Americans' View of American Dream"

Friday, January 6, 2012

On the heels of the Iowa Caucuses, Xavier University's Center for the Study of the American Dream debunks 5 Myths about the American Dream in the Sunday Washington Post. Michael Ford, the Center's Founding Director, cites its current research revealing a deep schism between the Presidential campaign's relevance to the American Dream, Americans' distrust in government and elected officials...