Faculty/Staff

• Professor, Marketing

First Year at Xavier University:

2002

Degrees:

• BA (UCLA)
• MBA (SFSU)
• Ph.D. (UK)

Expertise:

Psychological and behavioral processes of exchange participants; Various methodological/empirical research issues

Biography:

Chris received a BA in Psychology from the University of California at Los Angeles, an MBA from San Francisco State University, and a Ph.D. from the University of Kentucky.  He has taught a number of marketing courses both at the graduate and undergraduate levels, including Principles of Marketing, Consumer Behavior, Marketing Research, Services Marketing, Integrated Marketing Communications, Advertising, and Brand Communications.  His research interests include the study of psychological and behavioral processes of exchange participants, and various methodological/empirical research issues.  Chris’s research has appeared in a number of journals and conference proceedings, including but not limited to the Journal of the Academy of Marketing Science, Marketing Letters, Journal of Consumer Psychology, Journal of Business Research, Journal of Business Venturing, Journal of Personal Selling and Sales Management, Journal of Consumer Marketing, Journal of Services Marketing, Marketing Theory, Journal of Economic Psychology, International Business Review, Journal of Managerial Issues, International Journal of Bank Marketing, Basic and Applied Social Psychology, Structural Equation Modeling, Educational and Psychological Measurement, Journal of Marketing Theory and Practice, Journal of Applied Business Research, Journal of Social Influence, and proceedings of the Association for Consumer Research, American Marketing Educators’ conferences, Academy of Marketing Science conferences, Macromarketing Society conferences, Society for Marketing Advances conferences, and the Association of Marketing Theory and Practices conferences.

Resume: