Russell Lacey, Ph.D.

  • Associate Professor, Marketing


  • PhD (University of Alabama)


Russell teaches both undergraduate and graduate-level marketing courses at Xavier University. Prior to joining the Xavier faculty, Russell taught at the University of New Orleans for eight years. He also has taught at UNO’s international summer program in Innsbruck, Austria and executive MBA program in San Juan, Puerto Rico. Russell has more than 12 years of corporate marketing management experience. Most recently, he worked for Baylor Health Care System, in Dallas Texas as a marketing manager, director of strategic planning and business development, and senior marketing consultant. He also worked for Blue Cross and Blue Shield of Kansas City as a senior marketing research analyst, product manager, and marketing research manager.

Russell’s current research interests explore linkages between relationship marketing and corporate social responsibility as well as studying the marketing impact of sponsoring and staging events and experiences. He has extensively researched how customer loyalty programs can effectively benefit customers and companies. His research has been published in many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Business Research, Journal of Business Ethics, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, among others.