David J. Burns, D.B.A.

  • Professor, Marketing

First Year at Xavier University:



  • DBA (Marketing), Kent State University


Retailing, Ethics, Marketing and the Consumer Culture


David J. Burns, D.B.A.
    * Professor, Marketing
    * Director of Faculty Programs, Center for Mission and Identity
Dr. Burns joined the faculty in 2003 after teaching marketing and retailing for nearly 20 years at other institutions (including Purdue University). His background also includes experience in retailing and organizational selling.
Dr. Burns is an active researcher. He has had over 90 journal articles and book chapters. His research has appeared in such journals as Psychology and Marketing, Journal of Consumer Affairs, Journal of Marketing Theory and Practice, Journal of Marketing Management, International Journal of Advertising, Review of Business, Journal of Social Psychology, International Journal of Retail and Distribution Management, Journal of Business Ethics, Journal of Shopping Center Research, and Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. He has won numerous research awards. He has co-authored several books, has authored numerous video segments and cases, and has over 200 research presentations. His research interests lie in the areas of retailing and shopping centers, ethics, mission integration, and the effects of the consumer culture.
Dr. Burns is on the editorial boards of numerous journals, is serving on the Executive Board of the Christian Business Faculty Association, and has recently served as the president of the American Collegiate Retailing Association (ACRA).
His teaching interests lie primarily in the area of retailing, ethics, and marketing and the consumer culture. He takes a very applied approach to his courses. The success of his teaching can be seen in his students winning first place in an international retail case competition twice.
Dr. Burns is looking forward to continued improvement in the ability of the Department of Marketing to provide excellent education in marketing to Xavier students. Building on the past and looking to the future, the Department of Marketing at Xavier University strives to provide students of marketing with the skills necessary to pursue successful careers in businesses and organizations consistent with the mission of the Williams College of Business and of Xavier University.