Capitalizing on the equity established with Xavier's existing palette, this creative platform uses bold, solid colors to convey a sense of vibrant intensity and youthful energy. Using the following color palette supports and reinforces Xavier's identity.
Wherever possible, gold and blue should be used to anchor all major communications pieces–creating a strong, immediate association with Xavier University. This is especially true for primary external audiences such as undergraduates. Because gold and blue are so critical to Xavier’s visual identity, they should still be featured prominently–even where they aren’t used as the primary colors. |
|
White and gray can be used to complement the gold. Secondary colors may be used more prominently in some situations. |
|
These colors should be used selectively as supporting elements to give the designer more options. |
|
| All Rights Reserved. | Copyright © 2006 Xavier University |
