Key Note Speakers
Five Trends That Will Impact the Campus and
Student Recruitment of 2020
Tom Hayes
Professor of Marketing at Xavier University
Monday, April 19, 8:30 - 10:00 a.m.
"You can fight change, invest in change or create change, but there is only one sure way to lose...” This session will look at five trends that will have a continuing impact on how colleges and universities compete for students, reputation and resources in the decade ahead and the role facilities, campus police and sustainability will play a role. It promises to be highly interactive, fast paced and informative.
Tom Hayes is a Professor in the Department of Marketing at Xavier University where he has taught for the last thirty four years. He has also served as Chair of the Department for thirteen years and as the Director of Institutional Advancement. Before taking on the responsibilities of Chair of the department, he served as Vice President of Research Services at Qualitative Associates, Inc., a full service qualitative research firm in Cincinnati. He is presently Vice-president and Partner of Simpson-Scarborough, a full service marketing consulting agency for institutions of higher education. He was the founder of the American Marketing Association's Symposium on the Marketing of Higher Education and is editor of The Journal of Marketing for Higher Education. He had a book entitled Marketing Professional Services, co-authored with Philip Kotler, published in January 2001. He is a nationally recognized expert in services marketing, the marketing of higher education, and the development of ideas for new products and services, and consults in these areas on a national and international basis. Dr. Hayes received a Bachelor's degree in Psychology as well as M.B.A. in Marketing at Xavier University. He also received an M.B.A. in Organization Behavior and a Ph.D. in Marketing from the University of Cincinnati. Dr. Hayes sat on the Board of the Cincinnati Chapter of the American Marketing Association for ten years, including serving as its President in 1989-1990 and was voted Member of the Year for the period of 1991-1992. Tom served as Vice President of the Services Division of the American Marketing Association in 1994. He served as Vice President of the Marketing Management Council of the AMA in 1997-1998. He now serves on the faculty of the CASE Summer Institute for Communication and Marketing and has sat on CASE’s Commission on Communications and Marketing. He was awarded an ACE Fellowship for the 2004-2005 academic year which he served at Kenyon College. Tom completed the Society for College and University Planning’s certification program on strategic planning for higher education and now teaches in the program.
Most recently he authored two books that were published by CASE. The first was University Marketing Mistakes: 50 Pitfalls to Avoid (co-authored with Roy Adler and the second, Marketing Colleges and Universities, A Services Perspective won the Alice Beeman Award for contributions to the field.
Tom is a founding member of the Forum for Higher Education Marketing, a group of thought leaders and practitioners dedicated to advancing the theory and practice of marketing for colleges and universities.
Changing Demographics and the Impact on AJCU Institutions
Special Guests Speakers: Debra K. Mooney, Ph.D. and Shari Mickey-Boggs
Monday, April 19, 3:45 p.m. - 5:00 p.m.
The philosophy that shapes our institutions began with St. Ignatius in 1540 and has been carried on by the Jesuits community, faculty and staff ever since. With fewer and fewer Jesuits working on our campuses, additional responsibilities will fall on the AJCU faculty and staff that remain. Learn how to build upon the 470 year old Jesuit tradition in such a robust way that our institutions are poised to meet the educational, moral, and spiritual needs of the next generation of students.
The aging of the baby boomer generation will raise additional issues with our training and hiring practices. The civilian labor force has changed dramatically in recent decades and is expected to change even more. Other factors such as the entry of women into the workforce and increasing representation of racial or ethnic minorities in the labor force have caused some employers to offer flexible work schedules, flexible benefits, parental leave, phased retirement and other human resources programs. Employers who have responded to these changes and are anticipating these changes appear better positioned to be fully functional into the next decade and beyond.
Debra K. Mooney, Ph.D.
Assistant to the President for Mission and Identity and Chief Mission Officer
Dr. Debra Mooney assumed the role of Assistant to the President for Mission and Identity and Chief Mission Officer on August 1, 2009. She is responsible for promoting the active engagement of the campus community in carrying out the mission of Xavier University as a Catholic and Jesuit institution through the Center for Mission and Identity. Within the Center is the Ruth J. and Robert A. Conway Institute for Jesuit Education, for which she serves as the Founding Director. As a licensed clinical psychologist, Dr. Mooney joined Xavier in 1999 practicing in the McGrath Health and Counseling Center and serving as the University Wellness Coordinator. In 2002, she was named the Associate Director of Ignatian Programs, Xavier’s office of mission and identity, and served in various capacities as the Acting Director (2003), Director (2004), and Associate Vice President (2007).
Associate Vice President for Human Resources at Xavier University
Shari Mickey-Boggs joined as Associate Vice President for Human Resources in November 2007 and is responsible for the strategic and operational planning for all human resource functions including talent management, compensation, employee relations, benefits, and organizational development. Shari has 18 years of human resources experience in both private and public sectors. Various industry experiences include retail, health care, government and academia. For the past 12 years, she has been in the higher education arena having served in several leadership positions with The Ohio State University prior to joining Xavier. Ms. Mickey-Boggs is a board member and serves as treasurer of the College and University Work Family Association and is a member of the Colleges & University Professional Association for Human Resources and the Society for Human Resource Management.
Down to the Wire: The Critical Role of Higher Education in addressing Climate Change
David W. Orr
Paul Sears Distinguished Professor of Environmental Studies and Politics
Tuesday, April 20, 8:30 - 10:00 a.m.
Our Colleges and Universities play a critical role both in the present and in the future in addressing the crisis of climate change or what some are more accurately calling climate collapse. Both in terms of what we teach, how we teach and as examples of best ecological practices our institutions of higher education must emerge as leaders if we are to deal with the massive challenges we face. Our education system is desperately in need of redesign both in terms of the buildings in which we teach and the courses we teach in those buildings.
David W. Orr is the Paul Sears Distinguished Professor of Environmental Studies and Politics. He is also a James Marsh Professor at large at the University of Vermont. Born in Des Moines, Iowa and raised in New Wilmington, Pennsylvania, he holds a B.A. from Westminster College (1965), a M.A. from Michigan State University (1966), and a Ph.D. in International Relations from the University of Pennsylvania (1973). He and his wife have two sons and three grandchildren.
He is the author of five books: Design on the Edge: The Making of a High Performance Building (MIT Press, 2006); The Last Refuge: Patriotism, Politics, and the Environment (Island Press, 2004); The Nature of Design (Oxford, 2002); Earth in Mind (Island, 1994/2004); Ecological Literacy (SUNY, 1992) and co-editor of The Global Predicament (North Carolina, 1979) and The Campus and Environmental Responsibility (Jossey-Bass, 1992). He has published 150 articles in scientific journals, social science publications, and popular magazines.He is best known for his pioneering work on environmental literacy in higher education and his recent work in ecological design. He raised funds for and spearheaded the effort to design and build a $7.2 million Environmental Studies Center at Oberlin College, a building described by the New York Times as “the most remarkable” of a new generation of college buildings and by the U.S. Department of Energy as one of thirty “milestone buildings” of the 20th century.
He is the recipient of a Bioneers Award (2003), a National Conservation Achievement Award by the National Wildlife Federation, a Lyndhurst Prize awarded by the Lyndhurst Foundation "to recognize the educational, cultural, and charitable activities of particular individuals of exceptional talent, character, and moral vision." He was named “an Environmental Hero for 2004” by Interiors & Sources Magazine. He holds three Honorary Doctorates and has been a distinguished scholar in residence at University of Washington, Ball State University and Westminster College in Salt Lake City. In a special citation, the Connecticut General Assembly noted Orr’s “vision, dedication, and personal passion” in promoting the principles of sustainability. The Cleveland Plain Dealer described him as “one of those who will shape our lives.”
Dr. Orr is a contributing editor of Conservation Biology. He has served as a Trustee of the Educational Foundation of America, the Compton Foundation, and the Jessie Smith Noyes Foundation. He serves on the Boards of the Rocky Mountain Institute (CO), the Center for Ecoliteracy (CA), and the Center for Respect of Life and Environment. He is also an advisor and consultant to the Trust for Public Land, the National Parks Advisory Committee, and other organizations. He has lectured at hundreds of colleges and universities in the U.S. and elsewhere.