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Featured Profile
WCB STUDENT ATHLETES COME IN FIRST PLACE
Congratulations to WCB student athletes: senior (swimming) Michael Zennedjian, senior (track) Nick Williams; junior (swimming) David Maxwell; and junior (swimming) David Gordon on finishing 1st place in a recent Marketing Case Study competition sponsored by The Nielsen Company.Teams were challenged to determine if it was in the best interest of an organization to introduce a product to market and relied on analytical skills to explore business issues facing Nielsen’s clients. Nielsen experts judged the competition based on analytical thoroughness, creativity & overall quality of final recommendations.
When asked about the experience, the team shared “Our competitive nature lead us to enter this challenge, and we put numerous hours into it. We learned a lot about market research and all the great things Nielsen does. It was a great opportunity to showcase our teamwork & intellect.”
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